Independent fashion-traceability specialists, since 2022
The EU Digital Product Passport is coming. We help fashion brands prepare.
Independent training, assessments, and advisory for fashion and textile brands navigating DPP and evolving sustainability regulations. Vendor-neutral since 2022.
Where to start
What brings you here?
New to DPP?
Start with the fundamentals. Understand what the Digital Product Passport requires, how it affects your products, and what your organisation needs to prepare — through self-paced courses, toolkits, and free resources.
Preparing your company?
Assess your readiness for the Digital Product Passport and related sustainability regulations. Our paid assessments tell you exactly where your organisation stands — on DPP data requirements, on the defensibility of your claims, or on upcoming compliance obligations — with a personalised report, specific gaps, and prioritised actions.
Looking for DPP solution providers?
The DPP ecosystem includes traceability platforms, DPP software, authentication solutions, sustainability data providers, PLM integrations and more. Understand which categories may be relevant to your business before speaking to vendors.
Beyond the DPP
Build once, comply many times.
The data infrastructure required for the Digital Product Passport doesn't only serve one regulation. Many of the same product data, traceability records, and evidence-management processes developed for the DPP can also support Green Claims substantiation, supply chain due diligence activities, and EPR reporting obligations. Treating the DPP as a foundation rather than as a single compliance task is what turns a regulatory cost into operational leverage. For brands that want to know whether their current sustainability claims are defensible today, we offer a dedicated audit.
More from the Academy
Circular Fashion — Systems, Design & Impact
Two live interactive sessions with Bettina Hobson, exploring why circularity often fails in practice and where designers and brands really have leverage.
Learn moreDPP Starter Toolkit for Fashion & Textiles
Readiness check, supplier data template, and quick action plan, plus a 30-day roadmap to get started.
Get the toolkitEach course stands on its own. Start wherever your team needs it most.
A long term commitment
Why GO TRACE?
Fashion-specific since 2022
Not generic ESG. We specialise in textiles, apparel, and footwear: that’s all we do.
At the table where standards are written
Our founder participates as Observer in UN/CEFACT’s DPP and circularity work-streams.
Independent, no vendor ties
We don’t sell software. Our course includes a vendor-neutral registry of DPP service providers, because choosing the right tools matters, and we have no stake in which one you pick.
Built for the regulation era
We started when traceability was voluntary. Now it’s becoming law, and we’re ready.
As featured in: Fashion Business Journal FashionUnited OECD Forum 2026 EU Textiles Ecosystem Platform
“Digital Product Passports do not replace due diligence but rather act as structured containers for the necessary data to support it.”
A team that shapes our thinking
Advisory Board
Six international experts across sustainability, supply chain, environmental engineering, law, research, and fashion industry practice.
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Alexandra Pelka ESG & Sustainability Consultant · UNECE expert since 2019
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Bettina Hobson Supply Chain Leader · Certified SSCP & ISCEA Course Content Creator
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Inés Renobales Fernández Sustainability Specialist · 7 years at Inditex
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Medina Imsirovic Writer & Former Legal Adviser · Vogue Germany, Fashion Changers
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Natasha Mahezabin Environmental Engineer · ITC & UNESCAP
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Sofía García Torres PhD Researcher & Lecturer · Deusto Business School
From Voluntary to Mandatory.
When we launched GO TRACE, traceability in fashion was a choice, a way for forward-thinking brands to differentiate themselves and build trust with conscious consumers.
That era is ending.
The EU’s Ecodesign for Sustainable Products Regulation (ESPR) is now in force, introducing the Digital Product Passport as a future mandatory requirement for products sold in Europe. Textiles is a priority sector. In the coming years, every garment will need to carry verified data about its materials, origins, environmental impact, and end-of-life options.
What we championed is becoming law. And we’re here to help you prepare. Read our full explainer on the EU DPP timeline →
See how we can help