The Garment Open Traceability (GO TRACE) Initiative is a private, independent initiative that aims to help the fashion industry achieve a new level of responsibility in line with Goal 12.6 of the Sustainable Development Goals, which aims to promote sustainable practices and reduce the environmental impact of production and consumption. To this end, GO TRACE offers companies in the sector an ongoing, multi-year assessment programme of their traceability and value chain transparency practices.
Simply join the initiative, stating where your company is with traceability and transparency of your value chain and engage to improve it (or maintain it if it is already optimal).
PENDING badge usable on communications.
Do actions that increase your traceability and transparency. If your company is already at an optimal level, maintain your efforts to continue to lead the way.
Badge usable on communications and products.
In order to renew the badge you need to prove that your company is doing consistent and continue efforts to increase or preserve transparency and traceability.
Badge usable on communications and products.
SHOW YOUR CUSTOMERS YOU CARE & STAND OUT FROM THE CROWD
Sharing progress year after year to help build trust and credibility with customers.
Increasing the interest in the brand's efforts, which ultimately leads to greater loyalty.
Raising customers' awareness about the challenges of achieving traceable supply chains.
SHARING THE DETAILS OF THE JOURNEY TOWARDS GREATER TRACEABILITY DEMONSTRATES A GENUINE COMMITMENT TO TRANSPARENCY AND HELPS TO BUILD TRUST WITH CUSTOMERS.
A badge allocation system elaborated and continuously reviewed by a board of independent experts.
Transparent attribution and method, ensuring clear, easily understandable criteria for both brands and customers.
The application for a badge is confidential and only made public following the brand's own decision, whether the badge is granted or not.
GO TRACE is independent, free from ties and obligations to any company or entity, giving the advantage of an unbiased and objective solution.
The badge can be used on all products and communication materials, digital or physical, such as packaging, printed materials, website, social media and more.
Once you've earned the GO TRACE badge, take it a step further. Ask our communication specialist to help you maximize the impact of it.
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